elixir PREMIUM NAD⁺ has adopted special enzymatic technology, which ensures the best bioavailability. It also by-passes the need to convert the NAD precursor (NR/NMN) into NAD⁺, which ensures NAD⁺ is delivered more efficiently into the body.
NAD⁺ is essential to cell metabolism and energy generation and is critical in activating enzymes for DNA repair and cell regeneration.
Working in synergy with the added Resveratrol and Rhodiola Rosea, Elixir PREMIUM NAD⁺ capsules can protect cell tissues against DNA oxidation or free radical damage and support cellular health.
Why is there a temporary redness and light temperature on my skin which lasts only momentarily, particularly in the face and joint areas, possibly with a tingling feeling shortly after consumption. Do I need to worry if it is an allergy?
There is nothing to worry about, normally these signs would disappear within 30 minutes. After several days of continuous consumption the above mentioned redness or tingling would stop appearing altogether. These are not signs of allergies and should not be viewed as a cause of concern. This is because of the enhanced blood flow to areas that were previously harder to reach, e.g. knee joints. The increased blood flow will also help to flush out waste material which have built up, hence, the occasional tingling feeling.
NAD⁺ is a key coenzyme that the mitochondria in every cells of our body depend on to fuel all basic functions. It can be seen as a substance essential to basic biological processes in life.
NAD⁺ can activate up to 7 genes within the Sirtuin gene group (Sirtuin 1-7) which is responsible for longevity in human life. NAD⁺ also activates the DNA repair enzyme PARP-1 thus achieving anti-ageing effect at the source of life restoring the body to its top performing original state and improvement of longevity.
When a person reaches 40, it is commonly the case for the NAD⁺ level within their body to have fallen to 50% of their youth. When they reach 80, the level would have fallen to only 1% to 10% of their youth.
As we age, our body produces less NAD⁺ and the communication between the mitochondria and cell nucleus is impaired. Decreasing NAD⁺ level impairs the cells’ ability to make energy, which leads to ageing and degeneration.
Consumption of elixir PREMIUM NAD⁺ can effectively reverse the downward trend of decreasing levels.
There are also historic references, namely “The Book of Shu” to such a body reaction in traditional Chinese medicine, which advocated a strong response to a medication is an important sign of it being effective. Of course, it was also noted that it was not always necessary for the medication to be effective in treating an ailment.
Many people will have also experienced such a condition after consuming health supplements and see it as a gauge as to whether something is effective. It is probable that consuming NAD⁺ and its other molecular precursors would exhibit a more obvious reaction.
The process of recovery therefore can take a while so please give the body a little time and don't give up when you are experiencing a transitory adjustment response otherwise it will affect the ability of the body to repair itself.
WHAT IS Nicotinic Acid ?
Nicotinic acid is one of the 13 essential vitamins in the body. It is a nutrient for the metabolism of carbohydrates, fats and many other substances in the body. Nicotinic acid is converted into nicotinamide in the human body. Nicotinamide is a component of coenzymes I and II, which is used in the metabolism of lipid, the respiration process of tissues and the anaerobic decomposition of carbohydrates in the body.
Nicotinic acid has many beneficial effects on human tissues, especially regarding cholesterol and lipoprotein metabolism.
High dosage of nicotinic acid can increase DHL (beneficial cholesterol) levels by 35% in the body, while also reducing LDL (harmful cholesterol) levels by 25% and triglyceride levels by 50%.
There have also been researches done on the use of nicotinic acid in other therapeutic areas. The US Food and Drug Administration (FDA) has approved nicotinic acid for the treatment of pellagra and other research evidence also suggests that nicotinic acid may reduce the risk of Alzheimer, cataract and osteoarthritis.
WHAT IS Nicotinamide ?
Nicotinamide is an essential nutrient for mammals and plays a role in the metabolism of proteins and sugars.
Nicotinamide is a component of the coenzymes I and II and is involved in the metabolism of lipid, the respiration of tissues and anaerobic decomposition of carbohydrates.
It can be used as a nutritional additive in cosmetics, as well as in medicine, food and animal feeds. The main function of nicotinamide is to prevent skin from becoming dull and yellowish and repair damaged stratum corneum. It can also protect various tissues and organs in the body from physical, mechanical and chemical damage as well as against pathogenic microbial invasion.
Using a unique formulation, the effective anti-oxidation ingredient resveratrol is combined with the historic royal herbal supplement Rhodiola to give additional health benefits.
WHAT IS RESVERATROL ?
Resveratrol is a terpenoid compound, widely found in grapes, peanuts, polygonum cuspidatum, cassia, gourd and other natural antioxidants. Predominately through the elimination of free radicals, it is capable of suppressing free radical production and lipid peroxidation, and by increasing the activity of enzymes and expression of genes that affect oxidation, it is considered to possess antioxidation property. In many of the cellular research, resveratrol has been shown to have a positive impact.
In a research published in ‘Nature’ in Decemeber 2014, it was reported that resveratrol played an active role as a protective enzyme. The researchers conducted experiments in mice and found that when resveratrol is combined with an enzyme called TyrRS, their combination mimics a type of amino acids that plays a positive role in cell repair. In addition, resveratrol has also been reported to be useful in a range of literatures in fighting against a range of illnesses, for example cardiovascular disease, cancer and neurodegenerative diseases.
WHAT IS NAD+ ?
NAD+ is a key co-enzyme that the mitochondria in every cell of our bodies depend on to fuel all basic functions. Low NAD+ levels impair mitochondria function and are implicated in health problems such as cancer, diabetes, heart disease, immune problems while ageing. Scientists have now confirmed a direct link between falling NAD+ levels and ageing in both animal and in human subjects.
As we age, our bodies produce less NAD+ and the communication between the Mitochondria and cell nucleus is impaired.
Decreasing NAD+ levels also negatively affect each of the cell’s ability to create energy, which is potentially a key factor as to why we age and become prone to degenerative diseases.
Rhodiola, is a perennial grass or shrub plant of Sedum, which grows in plateaus around the world and has the effects of increasing work efficiency, eliminating fatigue and preventing mountain sickness.
WHAT IS RHODIOLA ?
Modern research shows that Rhodiola, apart from the traditional reliefs that it offers against fatigue, hypoxia and cold, it also possesses resistance against microwave radiation and is capable of improving work efficiency and enhances the body’s response to stimuli such as light and electricity.
Modern pharmacology also suggests the use of Rhodiola for enhanced exercise endurance and in the fight against cancer cells. Experiments have shown that Rhodiola rosea extract can effectively reduce blood sugar levels and increases protection against oxidation. As a result it is suggested that Rhodiola may have a positive effect in preventing against hyperglycemia. Other clinical studies have also shown that Rhodiola in protecting against pneumonia and asthma.
Other researches have indicated that Rhodiola has anti-cancer and anti-mutation properties, and it is able to do so by affecting the mechanism which regulates the cell cycle which would then result in apoptosis of the cancer cells. A 2006 study showed that Rhodiola can inhibit the division and growth of HL-60 blood cancer cells and reduce their chances of survival. Additional studies have also indicated that Rhodiola can inhibit the growth and spread of lung cancer cells.
The name Elixir by definition can have several meanings, it can mean a magic potion, a potent cure or ,as sometimes used in the literatures and movies, to mean the fountain of youth. This is precisely the guiding mission of our brand. We have a team of internationally renowned scientists, researchers and doctors, based in Australia, who specialise in the research of anti-ageing and the reinvigoration of the physiology of the body. It had been discovered that NAD⁺ can effectively repair and boost the function of the mitochondria which would as a result lead to the delay in the onset of the ageing process thus helping to maintain youth at the source of life.
Our products are manufactured in our Australian laboratories that fully meet the standards of cGMP and TGA, which are widely accepted as the most stringent standard on product safety and quality.
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